Design Marketing 2

Competition / Inspiration

Different flea advertisements - as my original inspiration was from the brand 'ITCH'. I came to the conclusion that often flea adverts are actually quite humorous, so that fits with what I am doing. I found many adverts that I really love and enjoyed watching, meaning the competition is strong. https://www.youtube.com/watch?v=iwdd7SlNFAc https://www.youtube.com/watch?v=5SAqqJdwN1Q https://www.youtube.com/watch?v=alk26XzDYF4 https://www.youtube.com/watch?v=lkcuYe9RH7s https://www.youtube.com/watch?v=yYmgegHDQBI… Continue reading Competition / Inspiration

Design Marketing 2

What If?

Three different what-if scenarios - possibilities for video. We were given the task to visualize three completely different concepts. My first two concepts were quite similar and therefore I wanted to eliminate the dog element for my final idea. #1 What if -  *Balloon dog tries to itch itself* *Squeaking noise like a balloon* *Looks alarmed… Continue reading What If?

Live Case Studies

TNC – Inspiration Moodboard

After looking at inspiration from Mimmy Yeboah and the other traditional patterns from Ghana, I thought the best way to represent my findings in my presentation was to create a moodboard. I wanted this to be minimal but effective. So I played around with layering, opacity, and cutting things away from their backgrounds. I am… Continue reading TNC – Inspiration Moodboard

Creative Project Management, Other

The Design Museum – Inspiration

I visited the Design Museum while I was in London for the weekend. Coincidentally I came across a few installations that would work well for the project focused on Microplastics.The building was recently rebuilt and reopened in 2016 in Kensington, London. Photos I took while there; I came across an installation that involved standing in… Continue reading The Design Museum – Inspiration

Live Case Studies

TNC Competition – Rapha

Rapha is a London based cycling brand founded in 2004. It is a sportswear and lifestyle focused brand. I have always liked their design and branding, this is evident throughout all of their products. Even though they do not make bikes themselves they are still focused on the cycling world therefore I thought it would… Continue reading TNC Competition – Rapha