Ideation & Final Idea

I knew I wanted to follow the route of the balloon dog, however, I just needed to figure out what my exact concept was. I decided that instead of marketing the 'itch' flea product, I would market my own product instead. I played around with the idea pop dog, but that didn't sound right and…

Ideation

Once we had received the brief we were told we would be working in pairs to create a business plan. Erla and I decided to work together. We had to create a concept which would help us develop our entrepreneurial skills. The concept needed to have an element of creativity, as the creative industries is…