Competition / Inspiration

Different flea advertisements - as my original inspiration was from the brand 'ITCH'. I came to the conclusion that often flea adverts are actually quite humorous, so that fits with what I am doing. I found many adverts that I really love and enjoyed watching, meaning the competition is strong. https://www.youtube.com/watch?v=iwdd7SlNFAc https://www.youtube.com/watch?v=5SAqqJdwN1Q https://www.youtube.com/watch?v=alk26XzDYF4 https://www.youtube.com/watch?v=lkcuYe9RH7s https://www.youtube.com/watch?v=yYmgegHDQBI…

Inspiration

In order to make my ideas to come to light further, I looked online for inspiration. This would help me visualize what I could do, but also different ways people have used them. I found this to be beneficial, but at the same time, I already know exactly how I want it to look therefore…

Visual Concepts – Composition

I presented my planned concept to Xavier and we made a list of further considerations; Is he an angel? could put a halo on him? What colour do I want? Add a moon when he is howling? Words / text - when and where? Itch levels - itchometer? Numbers? UX / UI - How will…

Ideation

Once we had received the brief we were told we would be working in pairs to create a business plan. Erla and I decided to work together. We had to create a concept which would help us develop our entrepreneurial skills. The concept needed to have an element of creativity, as the creative industries is…

Rewritten Brief

My take on the brief: Deadline: 4:30pm 9th December 2019 Summary: This module is intended to build on knowledge and skills developed in HA5301. The exploration of digital design marketing will move to that of user experience design – how digital interactions are constructed and digital experiences and products are produced. Learning Outcomes: Apply theories of…

What If?

Three different what-if scenarios - possibilities for video. We were given the task to visualize three completely different concepts. My first two concepts were quite similar and therefore I wanted to eliminate the dog element for my final idea. #1 What if -  *Balloon dog tries to itch itself* *Squeaking noise like a balloon* *Looks alarmed…

Initial Ideas – What do I like?

We started off our first session of the module by firstly thinking about what we liked. We were given the task to think of 3 things and 3 people. We were not introduced to the brief straight away, just told we would need to make some sort of video. This would give us a vague…

TNC – Brand Guidelines Inspiration

I looked at different brand guidelines for inspiration on how to lay it out on my presentation.  

GB – Taglines

We came up with a variety of Taglines that we felt represented the brand; Customized Health for you Social Health for you Personalized Exercise Anywhere Personalized Progression Exercise Without Knowing It   In order to move forward with this, we narrowed it down to our favourite three. Customized Health for you Personalized Progression Exercise Without…

GB – AI Branding Ideas

Originally we had wanted to stick with the idea of using the name that the client came up with for the AI, Zaidi. We liked this as it was simple and sounded almost robotic. However, we didn't have anything to back up why we had chosen this other than it was the easy option. I…