Final Reflective Blog (ever)

What happened? I started off this project in a completely different direction. I was looking at the 'Death of the high street', and the future of retail. This really didn't work for me and when we got to week two we called it and I changed my idea completely. I'm really glad we called it,…

Final PDF Hand in

Final Visuals

Logo: Packaging: Videos: https://vimeo.com/402258512 https://vimeo.com/402252159 https://vimeo.com/402875779 https://vimeo.com/403270305 Website: http://puds.squarespace.com/

Digital Poster

After creating my print ad, I spoke to Russell and Xavier. Their feedback was that unless you already knew the brand, you wouldn't understand that the ice cream is mashed potato. This did make sense to me. We decided it was not the main priority, but if I do have the time it would be…

Website – Wireframes & Making of

Wireframes   Making of I used Squarespace to create my website, as this option was simple to use and allowed me to have an actual website as the end result. It was a bit fiddly to use at first as it really is quite tedious and doesn't let you freely move things around. It did…

Social Media Video

I adapted my science video to create a short 15-second video for social media. This had the end where it is the 3D animation of the potato floating, and then it turns pink to reveal the flavour. I managed to reach out to the man who recorded my voice over on Fiverr, and he very…

Website – Text & Scamps

Scamps I looked to my website inspiration and scamped what I thought it should look like. This had to be in line with the Squarespace template slightly, in terms of what was realistic. Text To create the text for my website I slightly altered the text from my blog and my final hand in PDF…

Website – Inspiration

I had no idea where to start when creating my website - I could either make a website where I am selling my product and create the little world around it. Or I could use the website as my hand in, where I describe my process etc. I decided to go the route of creating…

Print Ad – Poster

When I spoke to JDO they suggested I could look at how camera tricks are used in food photography, this is actually something I looked at a few times in my initial inspiration research. They said I could look into how mash is used as ice cream, and how for my project this could be…

Packaging

After doing my research on materials made out of potato starch I knew I definitely wanted my packaging to be made out of this. It is 100% compostable in under 12 weeks. The packaging is the same that is used by the guardian to package their newspapers. I can only print on 5% of the…