SWOT Analysis – Competition

We did a SWOT Analysis for all of our Direct Competition. Strengths: Branding Trust because looks professional Online presence Contents are unique Partner with charities No cancellation fees Free shipping Price is ¼ of the price of value Weaknesses: Have to sign up to see what is inside the box Poor optimised SEO  Does not…

Competition

We researched both our direct and indirect competition. Papier Indirect Stationary start-up founded by Taymoor Atighetchi Often does different artists, charities and influencer collaborations “These partnerships let us reach people who might not have heard of us,” Launched in 2015 after founder raised £250,000 In 2016 had a turnover of £2 million These collaborations also…

Competition / Inspiration

Different flea advertisements - as my original inspiration was from the brand 'ITCH'. I came to the conclusion that often flea adverts are actually quite humorous, so that fits with what I am doing. I found many adverts that I really love and enjoyed watching, meaning the competition is strong. https://www.youtube.com/watch?v=iwdd7SlNFAc https://www.youtube.com/watch?v=5SAqqJdwN1Q https://www.youtube.com/watch?v=alk26XzDYF4 https://www.youtube.com/watch?v=lkcuYe9RH7s https://www.youtube.com/watch?v=yYmgegHDQBI…

D&AD – End

Unfortunately after coming so far with my idea, and when I was just about to start creating the content for my D&AD submission. I did some final research, and found out that my idea had been done already by Heinz. This threw me by surprise as I had already done so much work for it.…

D&AD – Progress

In order to get the ball rolling, I decided that it would be beneficial to put all of my thoughts into one place. Putting the problem, research, insights, and solution together. Research: To many, ketchup is part of our daily ritual. You wake up and put it on your breakfast, then throughout the day you…

D&Ad – Planning

Notes from the brief: Possible slide order:     Possible slide design: Scamp; Could the bottle and other visuals be illustrated like this but actually put into illustrator?:

D&AD – Research

Facts about ketchup: The original Ketchup, known as Catsup did not contain tomatoes 97% of American homes keep ketchup in their kitchen. June 5th is National Ketchup day. The main ingredients in Ketchup used to be anchovies, walnuts, mushrooms and kidney beans Ketchup was first for sale to the public by F. & J. Heinz Company…

D&AD – Inspiration

Once I read the brief I immediately had an idea in mind. "Weird ways people eat ketchup" I grew up eating ketchup in all sorts of ways -  pasta, peanuts, crisps, with tuna on toast And this made me realise - so many people have weird ways of eating ketchup My campaign idea is: "150…

D&AD – Previous Heinz Campaigns

      https://www.youtube.com/watch?v=uxEcMOSnS6c TV campaign implying that Heinz beans have just as much protein as a protein shake. https://www.youtube.com/watch?v=VK9p7DZcEqk Play on the popular social media 'the cup song' campaign, but this time with a Heinz can of soup. This advert sparked controversy as some said it was unsafe for children to play with the…

D&AD Brief – Heinz

I decided to focus on the Heinz brief for a variety of reasons. Such as, I didn't find that many of the briefs that well suited to me, the Adidas brief and the Bacardi briefs both caught my eye but I struggled to get anywhere with it. In addition, I LOVE sauce. This includes any…