Reflection

Reflecting back on this process there has been a lot of confusion, excitement, fun times, hard times, and so on. We are so proud of the brand we have created. It is vibrant, youthful, fun and our styles. We have worked so hard but made it possible.  For the first couple of weeks, we were…

Enterprise Plan

Final Presentation

For our presentation, we wanted to have our slides as minimalistic and visual as possible, as this represents our brand identity. The majority of the information can be heard in the voiceover. Link to dropbox including the voiceover video: https://www.dropbox.com/sh/wn3ftle5bua5gdg/AABti4qFhEZ3Pxw3nFzSbLq4a?dl=0&fbclid=IwAR1rjzf2Y0_7TauTI_6Bgs6FgsoyL-bF1Sh-XfmFuGwFVqRzOlRCDoe24SI Slides:

Presentation Script

We initially thought that we were going to just be doing a pitch, however this then changed to sending in a voiceover recording of our presentation. This is something we had never done before and sounded easier than it actually was. At first, we were excited as it took away the pressures of our presentation,…

Visual Concepts

We wanted our brand identity to stick to our colour palettes. Due to our creative backgrounds, we have experience in creating a cohesive brand identity. We want our identity to be the same across all platforms. We wanted the branding to be welcoming and fun, but still minimalistic. This is the part of the project…

Presentation Planning & Case Studies

  Vague overview of what the structure of our presentation could be like, this is based upon what we noticed in our case-studies of pitches from famous companies. These companies included; Facebook, Airbnb, Buzzfeed and Buffer. The structure will change however once we start planning our script, as the presentation must be based upon what…

Financial Modelling

Research Tide - Banking We will use ‘Tide’ a platform for small business to make banking easy. Features: Balance and transactions listed in one place Create categories to organize expenses Multiple accounts Create and pay invoices Easy card management Can be integrated with our accounting software Schedule payments Direct debits Manage limits Cost: 20p transaction…

7 Marketing P’s

We used Nesta's creative enterprise toolkit to make sure that our business plan was thorough and we had considered everything. We went through the 7 marketing p's.   Product: What is it that we do? Platform with a focus on educating how to live sustainably delivered creatively. Why should our customers care? Because it is…

SMART Objectives

Specific: To increase awareness within the UK how to adapt an everyday routine to become eco-friendly Measurable: Engagement with our platforms, purchases through our affiliate links, purchases of our one-off boxes Achievable: Help the environment but by making small changes to things you are doing anyways Realistic: Problems = People may already be educated on…

Relationship Modelling & Our Skills

We used relationship modelling to determine where we would need to get help, and looked at our skills to determine which aspects of the business we could handle ourselves. Erla: Photography Filming & editing Social Media Business owner Public speaking People skills Leadership Creative thinking Language skills Athenais: Adobe programmes Branding & Brand identity Art…