Visual Concepts – Composition

I presented my planned concept to Xavier and we made a list of further considerations;

• Is he an angel? could put a halo on him?
• What colour do I want?
• Add a moon when he is howling?
• Words / text – when and where?
• Itch levels – itchometer? Numbers?
• UX / UI – How will they know that they need to click? or what happens?
• “Click to apply little pricks flea treatment”
• Size of dog? Make him huge?
• Same background ? or different?
• Art direction?
• Shadow?

 

I then created visual concepts of what the different micro-stories could look like. These were created with photoshop. These reflected the above considerations. I played around with making the dog and background different colours.

This was a really useful exercise as it enabled me to imagine what the composition could look like. I think, however, in the end, it won’t look exactly like these concepts, but just be inspired by them.

Running

Chasing Tail

Howling at the moon

Balloon deflating colours

 

Angel sleeping – content & not itchy anymore