Design Marketing 2

Initial Ideas – What do I like?

We started off our first session of the module by firstly thinking about what we liked. We were given the task to think of 3 things and 3 people. We were not introduced to the brief straight away, just told we would need to make some sort of video. This would give us a vague understanding of how to come up with concepts for our video.

At first I was apprehensive about this as it was so broad, but tried to approach it as if it was just an exercise not my final idea. I believe this really helped to understand the extent of what our research must include, and also that our concept must be focused around storytelling.

My 3 words were:

  • Dogs
  • Food
  • Colours

My 3 People became many people:

  • Wes Anderson – can also look at Ludwig Favre & #AccidentallyWesAnderson
  • Grey Malin – horses with wigs, and llamas with balloons
  • Riviersneda (Carlos Neda) – digital creator of pastel interiors
  • Drake On a Cake & The Sweet Feminist – cake with statements
  • Aimee song & Tyler Joe for fashion video creation

We then did a brief 15 mins of research of these people – to find the link between them:

Wes Anderson;

  • Age 50
  • American
  • Filmmaker
  • Cinematography

Grey Malin;

  • Fine art / aerial photographer
  • American
  • Famous for aerial beach photos
  • Famous for photos of animals in remote locations

The Sweet Feminist;

  • Baker
  • Political Message
  • Famous since 2018
  • Uses social media / photography

Riviersneda (Carlos Neda);

  • Honduras based
  • Digital artist
  • Creating pastel interiors

 

Then we all brainstormed some ideas of what the video concept could be when all of these elements are combined;

  • Jef Koons – balloon dog; stainless steel, fragile, not fluffy, sculpture, material
  • Colour scheme – Pastel
  • Balloon food – floating food, squeaking when cutting
  • People eating dog food
  • Dog restaurant – dog wine?
  • Dog eating but with human arms
  • Isle of dogs
  • Grand Budapest Hotel
  • Dogs on helium – that then they meow
  • Dogs riding people with balloon swords
  • Edweard Muybridge style?
  • Police dogs as balloons
  • Responsible rehoming – not a comical approach?

 

These ideas were all very wild and I can imagine them being very expressive. As a first session I believe this was a great way to ease us into the process.

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